about us

about us

Our studio is a small, but strong team of individuals equipped with years of industry experience and a well-developed network of talented suppliers and collaborators. Together we have the skills and passion to tackle any project with integrity and ambition.

Using insight, instinct, and method, our design work is led by intelligent ideas and moves seamlessly between physical and digital. Our approach seeks to engage, inform and surprise. With an emphasis on open and on-going client relationships, we build projects that exceed expectations and deliver consistent and measurable results.

From concept to completion, we approach every project with the curiosity essential for creating original and intelligent design solutions.

Our portfolio boasts an award-winning collection of work created for a variety of international clientele. And our capabilities are as diverse as our portfolio.


 

the team

aram youssefian

FOUNDER, CREATIVE DIRECTOR

Having spent the past 32 years creating brands for international clientele, Aram has refined his design intuition from years of practice to ensure each client's needs are addressed uniquely and with a goal in mind. Results.

He has held positions in medium to large graphic design agencies as well as serving as Director for Creative Services for EarthLink. While at EarthLink, Aram was responsible for a complete rebrand of the company.

For the past 20 years, FOCUS Design + Marketing Solutions has created successful brands and provided a high level of strategic design and creative solutions for many clients domestically and internationally.
 

johanna metzger

STRATIGIC BRAND DIRECTOR

Johanna is a senior executive with a track record of creating and “sharpening” brands to drive profitability and innovation at a global scale in the marketing service space.  Prior to working at Gulla Jonsdottir Architecture & Design, Johanna has held a number of global management roles at Nike Inc., Starbucks Japan and Leo Burnett Worldwide.

 

Johanna’s passion is growing businesses through transformational branding and integrated design.  Her accomplishments include the creation of the Starbucks flagship stores in Japan, incorporating the art and culture of each locale,  and the Nike Store as the showcase of the brand in the fashionable Harajuku district.

 

She was the founder of BShe, (a joint venture between Leo Burnett and Dentsu), a marketing consulting service specializing in marketing to women.  There, Johanna developed the 6 archetypes of the female consumer and appeared in several lectures on Marketing by the 5 Senses.

 

Johanna is now applying her skills of experiential branding starting with design and architecture.

margaret yasuda

ART DIRECTOR, ACCOUNT EXECUTIVE

As account executive, Margaret has led teams to produce award-winning creative work in a variety of industries – retail, entertainment and technology. In addition to corporate communications including identity and branding, Margaret has extended her branding expertise into experiential marketing, collaborating with clients to create memorable events that strengthen brand awareness and loyalty.

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©2019 FOCUS Design + Marketing Solutions

2287 E. Washington Blvd.

Suite A

Pasadena, CA 91104

626.405.2300